What Is Ultrabook™?

An Ultrabook is a computer in a category of thin and lightweight ultraportable laptops, defined by a specification from Intel. The name Ultrabook is an Intel trademark. By this marketing initiative and an associated $300M fund, Intel hopes to stimulate the market for Intel-based laptops similar to Apple’s MacBook Air, against rising competition from ARM processor-based tablet computers.

Incorporating new CULV Intel processors with integrated graphics, and flash-based SSDs, Intel claims that Ultrabooks will have 5 hours of battery life, mainstream performance, and ultra-fast start up. Announced at Computex 2011, Intel estimates that by the end of 2012, 40% of the consumer laptop market segment will be Ultrabooks.

Three phases of Ultrabooks are planned to align with the release of low voltage Sandy Bridge, Ivy Bridge, and Haswell processor models.

First phase (Q4 2011)
  • Thin – less than 20 mm (0.8 inch) thickness
  • Lightweight – less than 1.4 kg (3.1 pounds)
  • Long battery life – 5 to 8+ hours
  • Mainstream pricing – around $1,000 USD
  • No optical drive
  • Use flash-based SSDs
  • Use CULV (17 W TDP) Intel Sandy Bridgemobile processors
    • Core i5-2467M (1.6 GHz)
    • Core i5-2557M (1.7 GHz)
    • Core i7-2637M (1.7 GHz)
    • Core i7-2677M (1.8 GHz)
  • Use Intel’s graphics sub-system HD 3000 (12 EUs)
Second phase (2012)
  • Use CULV Intel Ivy Bridge mobile processors
  • Intel is targeting up to:
    • 30% increase in integrated graphics performance over Sandy Bridge
    • 20% increase in CPU performance over Sandy Bridge
  • USB 3.0, PCI Express 3.0
Third phase (2013)
  • Use CULV Intel Haswell mobile processors
  • New advanced power saving system – power consumption half of early 2011 chips
  • Use 15 W TDP processor (multi-chip package, like Westmere)