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An Ultrabook is a computer in a category of thin and lightweight ultraportable laptops, defined by a specification from Intel. The name Ultrabook is an Intel trademark. By this marketing initiative and an associated $300M fund, Intel hopes to stimulate the market for Intel-based laptops similar to Apple’s MacBook Air, against rising competition from ARM processor-based tablet computers.
Incorporating new CULV Intel processors with integrated graphics, and flash-based SSDs, Intel claims that Ultrabooks will have 5 hours of battery life, mainstream performance, and ultra-fast start up. Announced at Computex 2011, Intel estimates that by the end of 2012, 40% of the consumer laptop market segment will be Ultrabooks.
Three phases of Ultrabooks are planned to align with the release of low voltage Sandy Bridge, Ivy Bridge, and Haswell processor models.